Logo Design

The assignment was to get a freelance job for my Business Marketing class. I knew someone who had a heating and air conditioning business. So I asked him if he wanted a logo for his business. He said he did so I asked him a few questions about what he wanted. He was already using a snowflake on his business card and he said he wanted a smiley face symbolizing a happy customer. I suggested symbolizing the summer as well as the winter since he did air conditioning as well as heating. I did some research on logos for heating and air conditioning businesses. I found some using a snowflake and the sun, symbolizing winter and summer. However I did not copy them. I created first the snowflake and found that part of it could also be used as a sun pattern. I then created a smiley face and put it in the center to symbolizing a happy customer in winter or summer. He liked it and showed it to his wife. He said she also liked it and she was a hard person to please.