Monday, March 1, 2010

1930's Soda Ad

This Photoshop project was to pick a decade and product. Then create an ad for that decade and product. 
I chose to do a soda ad for the 1930's. After much research I found the high resolution photo's I needed. I found a photo of Joe Dimaggio and masked everything out accept for Joe. I found a photo of a new baseball and added a textured layer mask to make it look older. I also rotated the ball and Joe just happened to be centered between the stitches. The position of Joe's feet also happened to fit the shape of the ball. I found a photo of a banner for the 1936 World Series which the New York Yankees won. That also happened to be the same year Joe started playing for the Yankees. I used the clone tool to eliminate the original text and then created my own text. I found a photo of a soda bottle and created a label for it. I used the red color from the banner for the background and added a textured layered mask to make it look more vintage. The fonts used for the text were also 1930's, Futura and Wrexham.
  

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